About us
Together we design and create
products to reveal and enhance
the beauty of all hair types.
Anteo
CEO + PARTNER
Cláudia
CMO + FOUNDER
LEARN ABOUT OUR HISTORY
Claúdia Alcantara
As the saying goes, when a woman changes her hair, she will change the world! And, believe me, Cadiveu began in my childhood, with an unsuccessful haircut that forever changed the way I take care of my hair.
From that day on, I joined the “Do It Yourself” movement and did countless experiments with different products to find out what was best for my hair. I started studying Design (one of my many passions), and, during one break and another, at work, I took the opportunity to take care of my friends’ hair.
"Education is our essence"
At that time, much of the hair technology wasn’t accessible, and the most popular subject was the hair straightening that every woman dreamed about.
So, I decided to explore this universe and created booklets that explained all the types that existed, as well as enlightened about a variety of self-care rituals.
After selling a few booklets, it didn’t take long for people to start demanding products. Cadiveu’s first sale took place in 2007 when I had my first 100%-homemade treatment. And, believe me, after some reformulations with new technology, this is still the brand’s most desired treatment!
“Do it yourself”
After selling a few booklets, it didn’t take long for people to start demanding products. Cadiveu’s first sale took place in 2007 when I had my first 100%-homemade treatment.
And, believe me, after some reformulations with new technology, this is still the brand’s most desired treatment!
“I LIKE
CHANGE,
I ACCEPT
RISKS
AND I BREAK
RULES”
